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Economy

Launch of the 'Whip Inflation Now' (WIN) campaign

President Gerald Ford formally launched the 'Whip Inflation Now' (WIN) public campaign to combat rising inflation, encouraging voluntary actions by citizens and distributing WIN buttons and materials.

WIN signaled the Ford administration's approach to the 1974 inflation crisis—favoring voluntary citizen measures and public morale-building over immediate, large-scale fiscal or monetary intervention—and became a defining and controversial symbol of his economic policy response.

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